What is the Importance of Website Uptime Monitoring to Your Business?

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Your website, whether a personal blog or commercial site serves as a major point of interaction between you and your site visitors. For efficient and healthy interaction through your website, you need assurance that your site will be visible when your visitors come knocking. This remains the main reason you need to continually monitor your website’s server uptime and downtime to help you identify and improve your web interactions.

Website monitoring refers to the process of verifying if your website is fulfilling the needs that it was meant to accomplish. Uptime monitoring on the other hand, refers to the process of regularly monitoring a website how long your website or server can remain unattended without crashing or requiring administrative rebooting. Reliable website monitoring gains your site the following benefits.

1. Healthy client interaction

Before you consider how to improve service delivery on your site, ensure that it is visible. Through monitoring, you get an idea of how users interact with your site. Monitoring informs you the number of hours your site is visible each day and thus enable you to act on improving it if it does not meet your expectations. Healthy client interactions start with visibility and service delivery follows.

2. Ensures client retention

What will be the repercussions for your business if every time a site visitor tries to access your site finds it inaccessible or sluggish? They will move on to your competitor’s site that is more interactive. Eventually, you will start losing clients to your competitors. However, uptime monitoring ensures that you are up to date with your site’s activities and that you keep your website host on toes; a factor that provides constant visibility and also affords your business the benefit of client retention.

3. Gains you trust among your clients

If your website is just an on and off thing, existing customers and potential ones will lose faith in it and in extension, your services. It may be interpreted by some as inability even though you might not even be aware of the problem. This is yet another reason you need to institute website monitoring services to your site. A constant healthy website experience helps nature visitors trust and believe in your business by the site visitors.

Website Integrity and Optimizations

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Website monitoring is defined simply as the process of testing and verifying that a web-based application or website is accessible to the end user or web client. Website monitoring can be applied to different web protocols and is commonly measured in terms of availability and response time.

Website monitoring is usually performed from several different global locations to ensure the best results are captured. Website monitoring services usually have multiple servers globally for testing server uptime/downtime. Tests are performed on a specific site, or server from varying points and issues relating to internet latency are identified and forwarded to the appropriate IT admins. Results can be captured in different formats, the most common being graphs and charts.

Internal website monitoring measures performance and server uptime/downtime within the company firewall whereas external monitoring measures the speed and performance from the external/ user-end of the firewall. Uptime monitoring is crucial in maintaining a smooth overall experience when accessing the site or server. Uptime monitoring software’s controls and monitor server uptime/downtime and alerts the site’s administrator of any issues via text, email or other preferred choices. There are a variety of services that you can use to accomplish this. If you're looking for a free tool, something like UptimeRobot may be a good option. If you're looking for a paid solution, something like Uptime-Pal might be a good options. There are also a variety of other choices as well.


Types of website monitoring


Active monitoring

Active monitoring relies on browser emulation or scripted recordings of web interactions. The emulation system is designed to simulate real-time client interaction and activity on a website. The site is closely monitored, and data recorded at varying intervals. Any inconsistencies are noted and forwarded to IT.


Passive monitoring

Passive monitoring involves copying network traffic from a network tap or mirror port. The collected data is examined and scrutinized for issues that may distress the system.


Uses of monitoring

Website monitoring is key to optimization of a site. Monitoring helps track performance issues and underlying factors by recording wide-ranging data that includes server response times, loading times and general performance information. The collected data is used to find bottlenecks that slow down the system. First and third party elements slowing down the system can be quickly identified and phased out.


Monitoring can also be used as a benchmarking tool to compare the performance of a given site against another. Performance benchmarks also serve as useful measures in finding weaknesses in the site and pointing out specific areas where improvements can be done.


It can also be used for security purposes. The IT industry, especially networking sectors, are developing rapidly. New penetration tools and tactics are emerging each day. Monitoring services provide for protection from network threats such as malware and viruses at a fee.

Reducing Downtime Maximizing Uptime With Website Monitoring

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Website monitoring ensures one can tell the probability of having a website up. The website monitoring companies help detect errors related to the site and alert the website owner. The alerts are usually through emails, SMS or a pager.

Website monitoring companies ensure uptime monitoring is done consistently. They also warn the owners on the type of competition in the market and what they need to do to match the competition. It ensures that the uptime is at the peak hours of usage.

Uptime monitoring and tracking usually is done through HTTPS, ping, DNS or https. Usually done to keep track of the operating system stability. The uptime denotes the time span in which a computer works correctly without the need for any maintenance. Website monitoring aims at ensuring the servers maintain a long uptime. Reducing downtime can lead to more productivity of the site.

Web uptime is measured in 9's. A site can be denoted as having 9'5s if it is on 99.999% of the time. It is hence the work of a site monitor to give the highest metrics and seek ways to up or maintain that. Monitoring is usually done internally or externally. Internal control includes the application of hardware that may help improve the system performance.

Website monitoring can either be active or passive. The active surveillance is usually done to prevent the problem from reaching the end user. Passive or real monitoring is done to manage web traffic. Real monitoring is done to correct already occurred problems. The only difference between the two is that with active, the problem is prevented while in passive; control manages the problem.

Website monitoring leads to uptime monitoring, therefore, should often be done. Though it may be costly, It helps in keeping the site running. The website monitoring will allow the owners to know the trends in the market and look for ways to optimize profits in cases of business websites.

Monitoring the site reduce frustrations on the users' part. It can be very frustrating to keep getting the site down messages every time you visit a website. It is also atrocious for business.

To receive satisfying results like expected uptime, one must look for the best monitoring company. Through proper research on the market, one can identify the best. Most important the company should be able to reduce the downtime and maximize the uptime.